I'm meeting with a rep from The Wall Street Journal tomorrow morning. I was selected from their subscriber list to participate in a focus group. Normally, I'm part of the team behind the one-way glass listening to what customers think about our products and marketing ideas. This is going to be a one-on-one interview so it should be interesting. How will I tell her I have no plans on renewing since Rupert Murdoch bought Dow Jones?
We're meeting at a Starbuck's near her office so she can conduct the interview over a cup of coffee.
Here's how I told her how to identify me when I arrive:
"I have a salt and pepper buzz cut and bright blue eyes."
She identified herself as:
"I'm short, kinda overweight, brown hair and blue eyes."
She paused before "overweight" and I thought it was so interesting that we chose such different identifiers for ourselves. Especially since I gathered that she isn't very comfortable with her appearance and chose to say the features that made her hesitate. She could have said, "I'll be wearing a red dress." Or, as I have done on other occasions, "I'll be carrying a brown soft-sided leather briefcase."
How would you identify yourself for such a meeting?
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Thursday, September 27, 2007
How Would You Identify Yourself In 10 Words Or Less?
Posted by Gavin at 6:41 PM
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8 comments:
I'd say look for the rainbows....
I thought for sure you'd say look for the mohawk!
I don't know how I'd describe myself in 10 words? But congrads on the focus group thing. They'd never want me! My A.D.D. is too bad. See just got distracted by Breenlantern's picture.....gotta go! LOL
I say...look for the tall, dark and handsome guy.
ok, now i'm distracted by Steve's distraction...so i say look for the guy wanderng around dazed an confused...oh Gavin, I'm such a bad friend....has it been that long that you aren't aware I no longer sport a mohawk? I'm now all about the front end hair poof...
I would describe myself as follows: I'm tall, shaved head sandy brown beard, guy wearing a superman t-shirt. No wait - sorry I WAS DISTRACTED.
I really need to get to upstate NY sometime.
Short, balding, middle aged guy with the tattoos. That about says it.
I'd probably say "Look for the guy reading the hardcover biography of Marie Antoinette." Which is what I'm currently reading. Any part of that would be akin to wearing a neon headress of my own name around where I live.
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