The Super Bowl ad showing a quality-obsessed GM robot jumping off a bridge in a dream sequence after screwing up on the job is drawing criticism from a suicide prevention group. The NY-based American Foundation for Suicide Prevention says it started getting complaints the day after the ad aired and has fielded more than 250 e-mails or calls. It wants GM to pull the ad from its Web site, try to get it off video-sharing Web sites such as YouTube and apologize.
"It was inappropriate to use depression and suicide as a way to sell cars," said Robert Gebbia, the foundation's executive director.
Oh, brother.
Update 2/13/07: The Wall Street Journal reports that GM has relented.
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Friday, February 09, 2007
More Political Correctness Run Amok
Posted by Gavin at 7:57 AM
Labels: commercial, GM, political correct, suicide, super bowl
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