Super Tuesday

A quick note on the Presidential primaries taking place today. The unique thing I can add here for my readers is what's happening in the Capital District (Albany and surrounding area) part of upstate NY. Local channels also reach southern VT and western MA.

Most of the ads I've seen are from Hillary and they stress her 35 years of experience. We are not seeing the Robert Kennedy Jr. endorsement ad that I've heard is in heavy rotation in California where she is battling for the Latino/a vote that may have been swayed by Teddy's endorsement of Barack Obama. Her media buy hasn't been cheap. I've seen her ads during the air time set aside for local affiliates during American Idol and the first episode of Lost. For some reason, I watched Judge Judy one time towards the end of last week and the Hillary ad appeared there. Maybe shoring up the women vote?

I've only seen one ad from Barack that aired during MSNBC's seemingly endless punditry election coverage but I suspect that was a national media buy. If I were running his campaign, that's how I'd spend the dough.

New York State is winner take all and I read that Mitt Romney has ceded the great Northeast, except Massachusetts, to John McCain. I didn't see any advertising here from either.

This, of course, is just my view and what I watch. Although I do tend to watch a lot of television (it's on 24/7) and I watch the programs targeted by media buyers since I'm in the demographic of a political mind.

When I lived in California, election time was huge for political ads. Talk about spending some huge bucks in the most expensive media market. You hardly ever saw a pitch for a product during any of the local news programs. In the Los Angeles area, the local news is from 4-6:30 and national news on ABC, CBS, and NBC from 6:30-7. (Here the news starts at 5, with ABC and NBC at 6:30 and CBS at 7.)

Happy Super Tuesday!
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